From RWW: White House to Federal Agencies: Beware Social Media Ratings and Polls
I normally don’t cross post what I (occasionally) write at ReadWriteWeb, but I think that the White House’s concern about polls and ranking mirrors what a lot of newsrooms are wondering as well: Just because a lot of unknown people like a story idea, should we take it seriously too?
“In a memo released yesterday, the White House made it significantly easier for federal agencies to use everything from social networks to online forums. But with the newfound freedom comes a surprising caveat: User ratings and rankings on those services, the new guidelines warn, “should not be used as the basis for policy or planning.”
In other words, a million Americans can Digg or retweet an important blog post, but government officials shouldn’t use that popularity as an indicator of the post’s value.
That’s not always a bad thing considering that a dedicated group of like-minded people can game a casual voting system. But the voice of a social network corresponds to real people in the real world. A recent study, for instance, found that Twitter chatter accurately forecasts box-office revenues.
As a whole, the new guidelines [PDF] were sorely needed. Social media and other online activities fell under a law that arduously dictates how agencies handle written materials. Under the new guidelines, online activities are now considered a “public meeting,” which gives agencies much more freedom to blog, hold virtual meetings or even run contests.
That freedom comes with a stipulation. The memo was written by the White House’s Office of Information and Regulatory Affairs administrator, Cass Sunstein. In it he explains that agencies should “exercise good judgment and caution when using rankings, ratings, or tagging” because they aren’t “statistically generalizable.”
That’s true, but it doesn’t mean they’re worthless. John Zogby, founder of polling firm Zogby International, told us last year that…”
Read the rest of the post here.
Photo by libraryman.